No, I don't want to use your platform!

Book This Session

Overview

You've built an amazing internal developer platform, but developers aren't using it. This session explores why platforms fail to gain adoption and how to design platforms that developers actually want to use. Learn about developer experience, golden paths, and measuring platform success.

Speaker

Geert van der Cruijsen

Geert van der Cruijsen

CEO Zure Netherlands

Geert van der Cruijsen is the CEO of Zure Netherlands, helping companies improve how they build software by combining strong engineering culture with modern technology. He focuses on DevOps, cloud-native development, architecture and AI, enabling teams to work more autonomously and deliver faster through smart platforms and better ways of working. Geert is a long-time Microsoft MVP and an active member of the tech community, frequently sharing knowledge through talks, content and mentorship.